Lesson series

User Growth Accelerator

Mobile Ad Market Essentials
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COURSE OVERVIEW

Welcome aboard the User Growth Accelerator: Mobile Ad Market Essentials! Ready to skyrocket your user acquisition campaigns and propel your app to new heights?

Produced in collaboration with Zorka.Agency, an influencer and performance marketing agency, this course offers real-world strategies and insights to revolutionize your approach to user growth. Dive into mobile ad market essentials, from campaign setup to analytics trends, and thrive in today's competitive landscape.

WHO BENEFITS MOST?

This course is designed to help game developers and marketers learn effective strategies for attracting and retaining users for their games. It can also be valuable for anyone interested in digital marketing and growth hacking, as the skills and knowledge gained from this course can be applied to other industries and businesses. 


Participants may range from beginners seeking to enter the mobile advertising space to experienced professionals looking to refine their skills and stay updated with the latest trends and strategies.

Course Lessons

Lesson series

YOU WILL LEARN HOW TO

Throughout the course, participants will gain comprehensive insights into the mobile advertising ecosystem, equipping them with the knowledge and skills needed to launch successful user acquisition campaigns. They will learn to:
  • Identify target audiences, set campaign goals, select KPIs, and establish budgets.
  • Use analytics tools to analyze performance and optimize strategies.
  • Understand IDFA and navigate changes in traffic attribution.
  • Explore traffic sources, payment models, and optimization formats.
  • Set up campaigns on platforms like Google Ads, Apple Search Ads, and Appnext.
  • Create engaging ad materials using best practices.
  • Evaluate and improve campaign performance.
Get to know us

Created by

This online course was produced in collaboration with Zorka.Agency, an influencer and performance marketing agency. Meet our speakers:

Karyna Vasiukevich

Head of User Acquisition, Zorka.Agency.
Karyna is a seasoned digital marketing professional with over 8 years of experience in user acquisition. With a strong track record of driving results and a passion for staying up-to-date with the latest industry trends, she leverages her expertise to help clients achieve their marketing goals.

Viktor Ryzhov

Chief Marketing Officer, Zorka.Agency.
With over 8 years of extensive experience in the digital marketing realm, Viktor is a seasoned professional renowned for his strategic prowess and innovative approach. As the CMO, he leads the agency's marketing initiatives, crafting and executing dynamic B2B strategies that drive tangible results.