ADVANCED ONLINE COURSE

Mastering Mobile Game Ads: Creative Strategy, Testing & Optimisation

Welcome to your journey into the heart of mobile game advertising. This course is designed to take you beyond the ordinary and dive deep into the complex world of creative production, testing, and optimisation.
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Read. Watch. Learn. Improve.

Get ready to buckle up because you're about to discover the key ingredients needed to create captivating game ads that boost user engagement and ensure long-term success. You'll also gain insights into the main challenges faced by user acquisition specialists and learn how to master creative content, taking your campaigns to new heights.

But hold on tight, because this course is not about offering one-size-fits-all solutions. It equips you with the foundation you need to build your own unique processes. Brace yourself for a minimal dose of abstract theory and a maximum dive into practical knowledge!

WHO BENEFITS MOST?
User acquisition specialists. Creative producers.  Marketing designers. And all GameDev enthusiasts.

User acquisition specialists

Whether you're just starting out or aiming to advance in your career, this course could be the key to unlocking your full potential. It is particularly valuable for those who are running advertising campaigns and testing marketing hypotheses with limited resources, yet have big ambitions to make their game shine brightly.

Creative producers and marketing designers

This course offers valuable insights for various roles. By learning about the capacities of UA testing, you can gain a better understanding of what happens to your ads once they are in the hands of UA managers. Armed with this knowledge, you will be able to have a greater influence on the outcome.

All GameDev enthusiasts

This course is also a vital resource for anyone in the mobile gaming industry. We'll explore the world of user acquisition, and show you how exceptional creatives can skyrocket your market visibility. If you're eager to expand your knowledge of the ever-evolving landscape of game dev marketing, this course is for you.

Course Lessons

LEARNING OUTCOMES

RESULTS AND ACHIEVEMENTS

As you finish this program, you'll:
  • Develop skills in creating advertisements that captivate and convert, turning viewers into dedicated players.
  • Gain insights on creative optimisation to refine advertising campaigns for maximum impact in the competitive gaming industry.
  • Move beyond theory to hands-on expertise, ensuring you can achieve greater results in your mobile game advertising efforts.
  • Elevate your skills to exceed industry demands, positioning yourself as an invaluable and sought-after pro.

Develop your professional skills

High-quality materials

Unlock your creative potential with our hands-on program designed to sharpen your skills in creative development, optimization, and testing. This course is packed with dynamic, engaging content: short, informative videos loaded with actionable insights, longreads, and visually rich presentations featuring key takeaways.

Unique Learning Paths

But the real highlight? Practical assignments based on real-world cases, where you'll apply your knowledge and receive personalized feedback from industry experts. The course is now fully unlocked, so dive in and start making the most of this incredible learning opportunity today!

Assessments - Exams

We will help you unlock your inner potential so you can excel in your professional field.

Certificate awards

Boost your confidence, master the field, become a certified professional.

Created by

Katherine Sadouskaya

UA & ASO Manager, Women in Games Ambassador
With an impressive track record of over 6 years in casual gaming, Katherine is not just a marketing professional; she's a real wizard in User Acquisition, App Store Optimisation, and Creative Production Management. Blending her academic background in visual culture and semiotics with her analytical skills and hands-on experience with ad networks, Katherine is able to effectively deconstruct UA creatives, brainstorm new concepts, and craft user acquisition strategies.