Lesson series

Marketing in the Games Industry

Learn the marketing processes at different stages of game development, whether it is a console or mobile game.
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COURSE OVERVIEW

Marketing has a particularly important role in game development. It starts at the development stage and continues after the release of the game. However, marketing in gamedev is still something of a dark woods for those who are just starting their career.
A marketing specialist should be able to operate with basic metrics, know how to use acquisition channels, analyze the target audience, and follow trends.

That is why we at Edvice have created a detailed course where game marketing experts will share their knowledge and experience with you! With their help, you will learn the marketing processes at different stages of game development, whether it is a console or mobile game.

Our course consists of video lectures supplemented with additional materials to help you dive deeper into game marketing. At the end of the course you will have a final test, after which you will be able to receive an e-certificate.

Course Lessons

RESULTS

YOU WILL LEARN HOW TO

  • Launch ad campaigns
  • Manage ad monetization and operate with basic metrics
  • Define and analyze the target audience for your game
  • Test campaigns and ad creatives
  • Set up trackers and analytics systems
  • Promote the game in the app store
  • Work with reviews and ratings

Created by

Katya Prikhodko

Marketing Expert
Katya is a total pro when it comes to marketing, with more than ten years of experience under her belt. She's worked with big-shot international agencies, major gaming companies, and even startups. In 2018, she took a leap into the gaming industry at Apelsin Games in Riga, Latvia, and later lent her expertise to Epic Games in Guildford, UK.